Ten Great Reasons to Advertise with Zoo and Aquarium Visitor Zoo and Aquarium Visitor

Ten Great Reasons to Advertise with Zoo and Aquarium Visitor

Boost your brand. Your company's name and logo appearing with animal photos, green articles, and wildlife conservation programs associates your brand with these environmentally positive images.
Grants name recognition for customers who care about buying green brands. Zoo and Aquarium Visitors are families who bring their children to zoos and aquariums to teach them about conservation, and protecting wildlife and the environment in which they live in.
Great news content. We present the most comprehensive collection of current zoo and aquarium news found anywhere. It is brought to our readers directly from zoos and aquariums around the world, and is delivered in their own words.
Graphics and photos. Regardless of where on our site your ad appears, there will be a visual image of wildlife. The repetitive visual association of your brand in this environment creates imprinting with consumers.
Family friendly. Parents know that allowing their children to view our site does not result in explanations of embarrassing pictures or content.
Key words. We are quickly being indexed by Google and climbing in rankings for over a thousand key words. Not only for the obvious key words zoo and aquarium but also for each of the major species kept in zoos and aquariums, the names of each zoo and aquarium, names of individuals working within the industry, special events, related organizations, fundraising, etc.
Our ad pricing is flat rate based. Flat Rate Advertising has many advantages over PPC.

-The biggest advantage is that all clicks are legitimate. Most PPC ad clicks result in high click rates and very low conversion rates. Flat rate ads result in much lower click rates but higher conversion rates.

-Budget allotment. You will know how much you are spending and where your ads are appearing within each given month.

-Brand recognition. Your ad will be displayed to the target audience throughout the entire buy. It will not be placed in a rotation.

-Price quotes. We will lock in your price for 3 months increments. During this time our hit counts and the number of unique visitors will escalate sharply. You are assured that your brand will continue to appear.
Great demographics. The zoo and aquarium visitor is educated, owns a home and has an above average household income.

Zoo and Aquarium Magazine Demographics

Our audience is educated, affluent, and travels. Lifestyle magazines have the highest numbers of readers per copy.

In 2005 Schultz & Williams surveyed and profiled members from 9 zoos in the United States. The charts below show the demographic results and consistency between markets. Most zoo members have household incomes above $75,000+:

For most zoo members, the average age of the children at home is between 2-7 years:

In general, most zoo members have 1 to 2 children, although there was one market where the number of children increased:

Members have lived in their same residence for a long time:

Most zoo members have attended college:
Ad placement. We offer space and sub segments of our site to fit every consumer product and service company. Ad descriptions and pricing (all pricing is per month, flat rate).

Home Page:

Banners - we have 9 home page banner ads available

1. News and Events North America banner ad. $1,000.00
2. News and Events Europe banner ad. $1,000.00
3. News and Events World banner ad. $1,000.00
4. Subscribe eNewsletter banner ad. $900.00
5. Meet the Aquarium Director banner ad. $850.00
6. Meet the Zoo Director banner ad. $850.00
7. Featured Blog Writers banner ad. $850.00
8. Blog for Us banner ad. $700.00
9. Welcome banner ad. $700.00

Left Column Ads- We have 3 left column ads available. These ads will ALWAYS appear regardless of where the web visitor navigates on the site.

1. Small display ad-appears at top of left column ads. $1,000.00
2. Standard display ad-appears in middle of left column ads. $1,750.00
3. Skyscraper ad- appears at bottom of left hand column ads. $2,850.00

Right Column Ads - We have 6 right column ads available. These ads will ALWAYS appear regardless of where the web visitor navigates on the site.

1. Top small display ad-appears in the #1 position. $1,100.00
2. Second small display ad-appears in the #2 position. $1,000.00
3. First standard display ad-appears in the #3 position. $1,850.00
4. Second standard display ad-appears in the #4 position. $1,800.00
5. Third standard display ad-appears in the #5 position. $1,750.00
6. Skyscraper ad-appears in the #6 position. $2,500.00

Section sponsorship banners - 2 per section - appear on each page viewed within a given section of the website. I appears at the top and one at the bottom. Here is a list of the section real estate available on our web site.

Animal Show or Attraction
Banner #1 $100.00
Banner #2 $ 75.00
Aquariums
Banner #1 $1,000.00
Banner# 2 $ 750.00
Marine show or attraction
Banner #1 $100.00
Banner# 2 $ 75.00
Other Facilities
Banner #1 $ 75.00
Banner# 2 $ 75.00
Petting zoo
Banner #1 $100.00
Banner# 2 $ 75.00
Sanctuaries
Banner #1 $100.00
Banner# 2 $ 75.00
Shelters
Banner #1 $100.00
Banner# 2 $ 75.00
Traveling Animal Shows
Banner #1 $100.00
Banner# 2 $ 75.00
Wildlife Rehabilitation
Banner #1 $100.00
Banner# 2 $ 75.00
Zoos
Banner #1 $1,250.00
Banner# 2 $1,000.00
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Advertise on Zoo and Aquarium Visitor’s Web Site
Advertising in Zoos and Aquariums
Banner #1 $750.00
Banner# 2 $500.00
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Animal Anniversaries
Banner #1 $200.00
Banner# 2 $100.00
Blogs
Banner #1 $200.00
Banner# 2 $100.00
Blog for Us
Banner #1 $100.00
Banner# 2 $ 75.00
Contact Us
Banner #1 $100.00
Banner# 2 $ 75.00
eNews Archive
Banner #1 $100.00
Banner# 2 $ 75.00
Facility Free Link Form
Banner #1 $100.00
Banner# 2 $ 75.00
Have an Aquarium Question?
Banner #1 $ 75.00
Banner# 2 $ 75.00
Have a Zoo Question?
Banner #1 $ 75.00
Banner# 2 $ 75.00
Links - Zoo & Aquarium Organizations
Banner #1 $150.00
Banner# 2 $100.00
News Articles
Banner #1 $100.00
Banner# 2 $ 75.00
Photo Submissions
Banner #1 $150.00
Banner# 2 $100.00
RSS Feeds
Banner #1 $100.00
Banner# 2 $ 75.00
Subscribe eNews
Banner #1 $100.00
Banner# 2 $100.00
Taking Photos at a Zoo
Banner #1 $200.00
Banner# 2 $150.00
Taking Photos at an Aquarium
Banner #1 $200.00
Banner# 2 $150.00
Top 10 Aquarium Visit Tips
Banner #1 $200.00
Banner# 2 $150.00
Top 10 Zoo Visit Tips
Banner #1 $200.00
Banner# 2 $150.00
Travel
Banner #1 $400.00
Display #1 $250.00
Display #2 $250.00
Banner# 2 $200.00
Welcome
Banner #1 $100.00
Banner# 2 $ 75.00
Work for Us
Banner #1 $100.00
Banner# 2 $ 75.00
Zoo Exercise Tips
Banner #1 $200.00
Banner# 2 $150.00
eNewsletter Sponsorship - The newsletter reaches 54,000 zoo and aquarium visitors each month. We have 4 banner ads available in each issue.

Banner #1 After the aquarium news section. $1,500.00
Banner #2 After the zoo news section. $1,250.00
Banner #3 After the Meet the Directors section. $1,250.00
Banner #4 After the Zoo and Aquarium Visitor News Section. $1,000.00

Package deals:
Plan A: cost $10,000
Includes:
1 Skyscraper column ad appearing throughout the site.
1 eNewsletter banner ad
35 section banner ads

Plan B: cost $7,500
Includes:
1 Standard display column ad appearing throughout the site
1 eNewsletter banner ad
25 section banner ads

Plan C: cost $5.000
Includes:
1 Small display column ad appearing throughout the site
1 eNewsletter banner ad
10 section banner ads

Plan D: cost $2,500
1 Small display column ad appearing throughout the site
10 section banner ads

Contests and special events branding. These are custom designed to fit the needs and goals of the advertising company. They are usually very time consuming and have a minimum base rate of $5,000.00.