Zoo & Aquarium Magazine Demographics 

Our audience is educated, affluent, and travels. Lifestyle magazines have the highest numbers of readers per copy. In 2005 Schultz & Williams surveyed and profiled members from 9 zoos in the United States. The charts below show the demographic results and consistency between markets.

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Most zoo members have household incomes above $75,000+:

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For most zoo members, the average age of the children at home is between 2-7 years:

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In general, most zoo members have 1 to 2 children, although there was one market where the number of children increased:

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Members have lived in their same residence for a long time:

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Most zoo members have attended college:

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Zoo & Aquarium Magazine advertising rate chart

Click here for a pdf of our rate chart.