Come And Play With Fisher-Price Toys At The Phoenix Zoo

Fisher-Price® Play Weekend Kicks Off Exciting New Partnership.

The Phoenix Zoo and Fisher-Price are teaming up to present Arizona’s Largest Play Date – the Fisher-Price Play Weekend at the Zoo from 8 a.m. to 2 p.m. on Saturday and Sunday, September 27-28, 2008 at the Phoenix Zoo. The Play Weekend will offer guests a super-sized play area with the coolest new toys from Fisher-Price.

Fans of Fisher-Price will be able to have a hands-on experience with some of their newest lines of toys including the Diego Rescue Railway, Spike the ULTRA DINOSAUR and the Loving Family™ Grand Dollhouse. Special features include the Power Wheels® Driving Track with awesome the new Power Wheels A.T. Rex™ and the Color Me Gemz™ vanity station, where kids can design their own Gemz heart necklace to take home!

The weekend will also feature visits and photo opportunities with Planet Heroes™ friends Earth “Ace”®, Mars “Digger”® (Saturday only) and Diego from Nick Jr. (Sunday only).

Guests visiting the play area will also take home a gift bag including an activity booklet and DVD.

The Play Weekend marks the beginning of a three year collaboration between the Phoenix Zoo and Fisher Price that will bring to Zoo guests many unique activities and events. The cornerstone of this new relationship, the Fisher-Price® Little People® Discovery Farm™, will debut in October at the Zoo’s Harmony Farm.

“We’re very excited to partner with one of the nation’s top zoos in such a celebratory way. Children will enjoy a unique play experience at the Play Weekend and can look forward to a permanent play haven in the Fisher-Price® Little People® Discovery Farm™ for years to come,” said Brenda Andolina, Director of Brand Marketing for Fisher-Price. “Happy childhood memories are formed during active afternoons at the zoo and we’re happy Fisher-Price will add to the magic.”

“Fisher-Price is a worldwide marquee brand and we couldn’t be more excited to have them involved with the Phoenix Zoo,” said Zoo Executive Vice President Jim Brewer. “We know that the thousands of families that enjoy our Zoo are also fans of Fisher-Price. They have made a big commitment in helping renovate our toddler play area in Harmony Farm, plus creating this very fun weekend. The Fisher-Price team has simply been wonderful to work with, and this is another example of the integrated partnerships that we are entering into for the benefit of the Zoo and all our guests.”

For more information call the Zoo at 602-273-1341 or visit phoenixzoo.org.

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE:MAT) and located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The Company has a 77-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company’s best-known “classic” brands include Little People®, Power Wheels® and View-Master®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors) as well as a wide array of character-based toys inspired by high quality children’s programming such as Sesame Street®, Dora the Explorer™ and Winnie the Pooh. The Company’s web site, at www.fisher-price.com, provides valuable information and resources to parents.