User login
 |
 |
 |
 |
Detroit Zoo Wants to Educate the Public on the Importance of Vitamin Z
Royal Oak, MI - There are certain elements essential to every childhood: eating fruits and vegetables, getting plenty of exercise, drinking lots of water – and visiting the Detroit Zoo. The Zoo’s new advertising campaign, created by Doner, adds “Vitamin Z” to the list of nutrients essential to a complete childhood. “This campaign conveys an emotional truth about the Detroit Zoo that is universally understood. There is something unique and meaningful kids experience when they visit. The Zoo is like a vitamin for the mind and soul and every child needs a regular dose,” said Detroit Zoological Society Executive Director Ron Kagan. The “Vitamin Z” campaign highlights immersive experiences found only at the Detroit Zoo – including the Giraffe Encounter, Australian Outback Adventure, Arctic Ring of Life and Butterfly Garden – and captures the range of emotions kids feel when they encounter the animals. Themed around the iconic nutrition label, the campaign calls out “nutrition facts” and percentages found in a visit to the Detroit Zoo, for example, delight - 89 percent, wonder - 90 percent, fascination - 92 percent, awe - 94 percent, oohs and aahs - 100 percent.
To view the 30-second “Vitamin Z” TV spot, visit http://media.donerus.com/?cat=51. Doner has a long history of creating successful and award-winning pro bono work for the Detroit Zoo, including the popular “Zoo Stars” TV spot and last summer’s gold Effie Award-winning “Worth Keeping” campaign. Headquartered in Southfield, Mich., with offices throughout North America and in London, Doner is the largest independently owned advertising agency in the world with approximately $2 billion in combined billings. The Detroit Zoological Society is a non-profit organization that operates the Detroit Zoo and Belle Isle Nature Zoo. Situated on 125 acres of naturalistic exhibits, the Detroit Zoo is located at the intersection of Ten Mile Road and Woodward Avenue, just off I-696, in Royal Oak. The Detroit Zoo is open daily 10 a.m. to 5 p.m. April through October (open at 9 a.m. May 1 through Labor Day) – with extended hours until 8 p.m. Wednesdays during July and August – and 10 a.m. to 4 p.m. November through March. Admission is $11 for adults 15 to 61, $9 for senior citizens 62 and older, and $7 for children ages 2 to 14; children under 2 are free. For more information, call (248) 541-5717 or visit www.detroitzoo.org. The Belle Isle Nature Zoo is open daily 10 a.m. to 5 p.m. year-round and provides educational programming with interpretive staff support from the Huron-Clinton Metroparks. Admission is free. For more information, call (313) 852-4056. To view Detroit Zoo's web page on Zoo and Aquarium Visitor, go to: http://www.zandavisitor.com/forumtopicdetail-472-Detroit_Zoo |
By Patricia Janeway 
The “Vitamin Z” campaign includes Dinosauria, the Zoo’s blockbuster summer attraction featuring 19 life-like animatronic dinosaurs. A 30-second and two 15-second TV spots, which debut this week, are part of an integrated campaign that includes radio, print, outdoor and interactive components. The campaign runs through Labor Day.
User login
Your Comments listed below have been added (Scroll down to add additional comments)
Unusual to have three snow leopard cubs
Congratulations to ABQ BioPark and the proud cat parents on the birth of three snow leopard cubs. That's fantastic news and we look forward to these three playing an important role in snow leopard survival breeding and also helping educate people about their endangered cousins in the wild.
Snow leopards live in some of the most extreme environments on earth - in high altitudes and freezing temperatures. If we don't do a lot of work with communities and governments in snow leopards 12 range countries, these beautiful cats may be extinct in the wild in our life time.
Sibylle Noras
Founder and Publisher
“Saving Snow Leopards” website. See how conservationists and zoos are working to help these rare and elusive cats avoid extinction.
http://www.snowleopardblog.com
Love penguin fluffballs.
I especially liked if you go to the zoo's homepage and click on the info about naming the baby, the winner says she'd like to be able to tell her dad that a penguin was named after him for his birthday. Adorable!
If you have any interest in reading a new blog, featuring conservation of adorable animals and their habitats, please check out my website...
Conservation:Cute
http://conservationcute.blogspot.com/
Thanks!
World Oceans Day
For more information about World Oceans Day and a list of other events in your area you can visit www.WorldOceansDay.org
Elephants
Asome news on the new baby! I agree with everyone here on the fact that animals should not be in captivation. If you want to check out a really cool place in Thailand where you can care for elephants check out http://www.elephantstay.com this place is a sanctuary for retired working elephants, it's an amazing place and they do so much good for the animals who live there. I went a few months ago and it was amazing.
Kimberly Juchnowski
Publisher, http://www.tikikiki.com
zoo animal diet's
It's ridiculous to try extrapolate zoo animals diet to human beings, and it flies in the face of all science of the last 30 years that looked into nutrition and health research. Maybe Rudy Socha was being sarcastic? I hope so.
response to starseed
I fully agree with you when it comes to the captivity of orcas. These animals live considerably shorter, unhealthier lives than they normally would have in the wild. I am disgusted by what I have seen at Sea World. They claim to be trying to educate people on the animals when really it is all nothing but a circus with the animals being made to perform to attract customers. I am a little more on the fence however when it comes to some other species of dolphins, such as the ones they keep at Vancouver Aquarium. While I do not support the capture of wild dolphins, I do recognize the fact that there are species that actually live longer and perhaps healthier lives in captivity than in the wild. One of the neat things at the Vancouver Aquarium is that none of the dolphins were captured for the purpose of entertainment: they were all animals that were rescued after getting caught and injured in fishing nets and are unable to return to the wild due to their injuries. I have seen the shows and the aquarium are truly focused more on educating visitors than trying to entertain them at the animals' expense.
Christian's Award
I know that Christian is dedicated to her aquarium job and to the rehab of sea turtles. I am proud of her.
Dry Tortugas National Park
The seashore, our accredited Summer Learning Adventure Camps merge scientific exploration Dry Tortugas National Park with hands-on fun and learning. Campers investigate marine habitats, create ocean art projects, learn about careers in oceanography, and combine the science and sports of surfing and snorkeling, all while making new friends and memories.
hey
http://www.deafmatching.com is an online community for deaf, ASL and hearing-impaired friends and singles!
Have fun with photos, message boards, chat, blog and more.
Don't support it anymore
I think we should move on from having dolphins in captivity now - we all know this isn't good for them.
diabetes
diabetes
pacaya samiria national reserve
The Pacaya Samiria National Reserve is a magical place. The flora, fauna, remoteness and beauty are exquisite. Another interesting aspect is how the indigenous people there live. To learn more and see photos taken by indigenous children in the Pacaya Samiria National Reserve, you can visit ninosdelaamazonia.org
© 2010 Zoo and Aquarium Visitor. All rights reserved.
